Terms of service

Article 1 — Definitions

For the purposes of these Terms and Conditions, the following definitions apply:

"Deem" / "we" / "us" / "our" refers to Deem The Brand, a sole trader registered with the Dutch Chamber of Commerce (Kamer van Koophandel) under KVK number 99505673, with its registered address at Nieuwe Kerkstraat 22B, 1018 EB Amsterdam, the Netherlands, BTW number NL869018425B01.

"Consumer" refers to any natural person who enters into a distance contract with Deem for purposes outside the scope of their trade, business, craft, or profession.

"Customer" refers to any natural or legal person who places an order through the Deem website, whether acting as a Consumer or in a commercial capacity.

"Website" refers to the online store operated by Deem at www.deemthebrand.com.

"Products" refers to the clothing and accessories offered for sale through the Website.

"Order" refers to a Customer's request to purchase one or more Products through the Website.

"Agreement" refers to the distance contract formed between Deem and the Customer upon confirmation of an Order.

"Print-on-Demand" refers to the production model whereby Products are manufactured individually upon receipt of a confirmed Order and are not held in pre-existing inventory.

Article 2 — Identity and Contact Information

Deem The Brand Nieuwe Kerkstraat 22B 1018 EB Amsterdam The Netherlands

Email: info@deemthebrand.com KVK: 99505673 BTW: NL869018425B01 IBAN: NL31 INGB 0116 3762 79

Article 3 — Applicability

3.1 These Terms and Conditions apply to all offers made by Deem, all Orders placed by Customers, and all Agreements concluded between Deem and the Customer through the Website.

3.2 Deem reserves the right to amend these Terms and Conditions at any time. Amendments will not affect Orders already confirmed prior to the date of amendment. The version of the Terms and Conditions in force at the time of the Order shall govern that Order.

3.3 In the event that any provision of these Terms and Conditions is found to be invalid, unlawful, or unenforceable, such provision shall be deemed severed. The remaining provisions shall continue in full force and effect.

3.4 These Terms and Conditions are available in English. In the event of any inconsistency between translated versions and the English version, the English version shall prevail.

Article 4 — The Offer and Formation of Agreement

4.1 All offers and product listings on the Website constitute an invitation to treat and not a binding offer. Deem reserves the right to withdraw or amend any product listing at any time prior to Order confirmation.

4.2 An Agreement is formed at the moment Deem sends the Customer a written order confirmation by email. Deem reserves the right to refuse an Order without being required to provide reasons, including but not limited to cases of suspected fraud, pricing errors, or inability to verify Customer information.

4.3 Deem shall not be bound by pricing errors or typographical mistakes on the Website. In such cases, Deem will notify the Customer promptly and offer the option to proceed at the correct price or cancel the Order with a full refund.

4.4 All product images, descriptions, and specifications on the Website are provided for illustrative purposes only. Minor variations in colour, print rendering, or dimensions may occur due to the nature of the print-on-demand production process and differences in screen calibration. Such variations do not constitute a defect.

Article 5 — Pricing and Payment

5.1 All prices displayed on the Website are in euros (EUR) and include Dutch value added tax (BTW) at the applicable statutory rate, currently 21%, unless otherwise stated.

5.2 Deem reserves the right to modify prices at any time. Price changes shall not affect Orders confirmed prior to the date of modification.

5.3 Payment is due in full at the time of placing an Order. Deem accepts payment via methods shown on the website, processed securely through Shopify Payments. 

5.4 In the event that a payment is declined, reversed, or found to be fraudulent after the Order has been fulfilled, Deem reserves the right to pursue recovery of the outstanding amount through all available legal means, including the engagement of debt recovery services and legal proceedings.

5.5 For Customers purchasing in a business capacity and providing a valid EU VAT identification number, VAT may be charged at 0% under the reverse charge mechanism in accordance with applicable EU VAT Directives.

Article 6 — Production, Fulfilment, and Delivery

6.1 All Products are manufactured on a print-on-demand basis. Production commences upon receipt of a confirmed and paid order. 

6.2 Estimated delivery times may vary depending on the region and are provided as approximate timeframes only. While we make every reasonable effort to ensure timely delivery, actual delivery times may be affected by a variety of factors, including but not limited to:

  • The specific product(s) ordered;

  • The production or print location;

  • The destination country or region;

  • The size and volume of the order;

  • The status and capacity of our fulfilment and shipping network;

  • The shipping method selected at checkout; and

  • Customs clearance procedures or other unforeseen circumstances beyond our reasonable control.

Customers can monitor the status of their order and access the latest estimated delivery information using the tracking details provided after dispatch.

These estimates are indicative only and are not guaranteed. Deem shall not be liable for delays attributable to third-party suppliers, producers, carriers, customs authorities, force majeure events, or circumstances beyond Deem's reasonable control.

6.3 Title to and risk in the Products shall pass to the Customer upon delivery to the address specified in the order.

6.4 The Customer is solely responsible for ensuring that the delivery address provided at checkout is accurate and complete. Deem shall not be liable for non-delivery, mis-delivery, or additional costs arising from an incorrect or incomplete address provided by the Customer. In the event that an Order is returned to Deem due to an incorrect address provided by the Customer, re-shipment will be at the Customer's expense.

6.5 If a Product is returned to Deem as undeliverable due to circumstances attributable to the Customer, including but not limited to an incorrect address, failure to collect, or refusal of delivery, the Customer will not be entitled to a refund of shipping costs.

6.6 Deem shall not be obligated to fulfil an Order if doing so would be unlawful or in breach of applicable export control regulations.

Article 7 — Right of Withdrawal 

7.1 In accordance with Article 6:230o of the Dutch Civil Code (Burgerlijk Wetboek) and Directive 2011/83/EU on Consumer Rights, Consumer Customers generally have the right to withdraw from a distance contract within 14 calendar days of receiving their Order, without providing reasons.

Article 8 — Defective Products and Complaints

8.1 Deem warrants that all Products will conform to the description provided on the Website and will be free from defects in materials and workmanship at the time of delivery, subject to the tolerances inherent in the print-on-demand production process as described in Article 4.4.

8.2 If a Customer receives a Product that is defective, damaged in transit, or materially different from what was ordered, the Customer must notify Deem in writing at info@deemthebrand.com within 14 calendar days of receipt. The notification must include the Order number and clear photographic evidence of the defect or discrepancy.

8.3 Upon verification of a valid complaint under Article 8.2, Deem shall, at its sole discretion, arrange for a replacement Product to be produced and dispatched at no cost to the Customer, or issue a full refund to the Customer's original payment method.

8.4 Deem shall not be liable for defects or damage caused by misuse, improper washing or care, normal wear and tear, or any modification of the Product by the Customer.

8.5 Complaints shall be assessed and responded to within 14 calendar days of receipt. Where a complaint requires additional investigation, Deem will notify the Customer within 14 days and provide a reasonable timeframe for resolution.

Article 9 — Cancellations and Returns

9.1 Cancellation and return requests must be submitted by email to info@deemthebrand.com, quoting the Order number. Where a valid cancellation or return is confirmed by Deem, a full refund will be issued to the original payment method. 

9.2 When a return is accepted, the cost of return shipping shall be borne by the Customer. Refunds will be processed to the original payment method after a return or cancellation request is placed. 

Article 10 — Intellectual Property

10.1 All intellectual property rights in the Website and its contents, including but not limited to designs, graphics, logos, text, images, and software, are the exclusive property of Deem The Brand or are used under licence.

10.2 Nothing in these Terms and Conditions shall be construed as granting the Customer any licence or right to use any intellectual property belonging to Deem, except as strictly necessary for the personal use of Products purchased.

10.3 The Customer may not reproduce, copy, distribute, publish, or otherwise exploit any content from the Website without the prior written consent of Deem.

10.4 Unauthorised use of Deem's intellectual property may give rise to a claim for damages and/or constitute a criminal offence.

Article 11 — Limitation of Liability

11.1 To the fullest extent permitted by applicable law, Deem's total aggregate liability to the Customer arising out of or in connection with an Order or Agreement, whether in contract, tort, or otherwise, shall not exceed the total value of the relevant Order.

11.2 Deem shall not be liable for any indirect, consequential, incidental, punitive, or special loss or damage, including but not limited to loss of profits, loss of revenue, loss of data, or reputational damage, whether or not Deem was advised of the possibility of such loss.

Article 12 — Force Majeure

12.1 Deem shall not be in breach of these Terms and Conditions or liable to the Customer for any failure or delay in performance arising from causes beyond Deem's reasonable control, including but not limited to acts of God, natural disasters, pandemics, war, civil unrest, government action, industrial disputes, failures of third-party suppliers or carriers, or disruption to telecommunications or utility services.

12.2 In the event of a force majeure event, Deem will notify the Customer as soon as reasonably practicable and will use reasonable endeavours to minimise the impact on the Customer's Order.

Article 13 — Governing Law and Jurisdiction

13.1 These Terms and Conditions and all Agreements concluded thereunder shall be governed by and construed in accordance with the laws of the Netherlands.

13.2 Any dispute arising out of or in connection with these Terms and Conditions or any Agreement shall be submitted to the exclusive jurisdiction of the competent court in Amsterdam, the Netherlands, subject to the mandatory consumer protection provisions applicable to Consumer Customers under Dutch and EU law.

13.3 Consumer Customers resident in an EU member state retain the right to bring proceedings before the courts of their country of domicile in accordance with applicable EU consumer protection regulation.

Privacy Policy

Article 1 — Introduction and Identity of the Controller

1.1 This Privacy Policy explains how Deem The Brand collects, uses, stores, and protects personal data in connection with the operation of its website and the sale of its products.

1.2 Deem The Brand acts as the data controller within the meaning of the General Data Protection Regulation (EU) 2016/679 ("GDPR") and the Dutch Implementation Act (Uitvoeringswet AVG).

Article 2 — Personal Data Collected

2.1 Deem collects and processes the following categories of personal data:

Transactional data: name, email address, delivery address, billing address, telephone number, and order history, collected when a Customer places an Order.

Payment data: payment method and transaction reference. Payment card details are processed exclusively by Shopify Payments and are not stored by Deem.

Communication data: content of emails, messages, or correspondence submitted to Deem via email or the Website contact form.

Technical data: IP address, browser type and version, device information, pages visited, and time spent on the Website, collected automatically via cookies and analytics tools.

Marketing data: email address and communication preferences, where a Customer has opted in to receive marketing communications.

2.2 Deem does not knowingly collect personal data from individuals under the age of 16. If Deem becomes aware that personal data of a minor has been collected without appropriate parental consent, such data will be deleted without undue delay.

Article 3 — Legal Basis for Processing

3.1 Deem processes personal data on the following legal bases under Article 6 GDPR:

Performance of a contract (Article 6(1)(b)): processing necessary to fulfil Orders, manage customer accounts, and provide after-sales support.

Legal obligation (Article 6(1)(c)): processing necessary to comply with Dutch tax law, accounting obligations, and other statutory requirements, including retention of financial records for a minimum of seven (7) years pursuant to Article 52 of the General Tax Act (Algemene wet inzake rijksbelastingen).

Legitimate interests (Article 6(1)(f)): processing for fraud prevention, website security, and improvement of our products and services, where such interests are not overridden by the data subject's rights and freedoms.

Consent (Article 6(1)(a)): processing for direct marketing communications and non-essential cookies, where the Customer has given explicit and freely withdrawable consent.

Article 4 — Purposes of Processing

4.1 Deem processes personal data for the following purposes:

  • Processing and fulfilling Orders, including communicating with third-party production and logistics partners as necessary

  • Sending transactional communications including order confirmations, shipping notifications, and customer service responses

  • Complying with Dutch and EU legal, tax, and accounting obligations

  • Fraud detection, prevention, and security monitoring

  • Analysing Website usage to improve user experience and commercial performance

  • Sending marketing communications to Customers who have opted in, subject to the right to withdraw consent at any time

4.2 Deem will not use personal data for purposes incompatible with those stated above without first obtaining the relevant data subject's consent.

Article 5 — Sharing of Personal Data

5.1 Deem does not sell, rent, or otherwise transfer personal data to third parties for their own commercial purposes.

5.2 Deem shares personal data with third parties only where necessary and on the following basis:

Production and fulfilment partner: Customer name and delivery address are shared with Deem's print-on-demand production partner, Gelato, solely for the purpose of manufacturing and dispatching Orders.

Payment processor: Payment data is processed by Shopify Payments (Shopify International Limited) in accordance with their privacy policy and PCI-DSS standards.

Email marketing platform: Customer email address, name, and purchase behaviour data are shared with Klaviyo Inc. for the purpose of sending marketing communications and managing our subscriber list, solely where the Customer has opted in to receive such communications.

Cookie consent management: Cookie consent preferences and associated technical identifiers are processed by Consentmo for the purpose of recording and managing visitor consent in accordance with applicable data protection law.

Analytics and advertising platforms: Anonymised or pseudonymised usage data may be shared with analytics providers. Where marketing cookies are accepted, data may be shared with platforms such as Meta and Google for advertising purposes, subject to the Customer's cookie consent preferences.

Tax and accounting advisor: Relevant transactional and financial data, including order values and customer billing information where necessary, may be shared with Deem's external tax and accounting advisor solely for the purpose of fulfilling our legal tax and accounting obligations under Dutch law.

Legal authorities: Deem may disclose personal data to competent authorities, courts, or regulators where required to do so by law or in connection with legal proceedings.

5.3 All third-party processors engaged by Deem are bound by data processing agreements ensuring compliance with GDPR.

Article 6 — International Data Transfers

6.1 Some of Deem's third-party service providers may process personal data outside the European Economic Area (EEA). Where such transfers occur, Deem takes reasonable steps to satisfy itself that appropriate safeguards are in place in accordance with Chapter V GDPR, including where applicable the use of Standard Contractual Clauses approved by the European Commission or reliance on an adequacy decision. Customers who wish to obtain further information about the safeguards relied upon in respect of any specific transfer may contact Deem at info@deemthebrand.com.

Article 7 — Data Retention

7.1 Deem retains personal data for no longer than is necessary for the purposes for which it was collected, subject to applicable legal retention obligations:

  • Order and transactional data: retained for a minimum of seven (7) years in accordance with Dutch tax law

  • Customer communications: retained for a maximum of two (2) years following resolution of the relevant matter

  • Marketing data: retained until consent is withdrawn or the Customer opts out

  • Technical and analytical data: retained for a maximum of twenty-six (26) months

Article 8 — Rights of Data Subjects

8.1 Data subjects whose personal data is processed by Deem have the following rights under GDPR:

Right of access (Article 15): the right to obtain confirmation of whether personal data is being processed and to receive a copy of such data.

Right to rectification (Article 16): the right to have inaccurate personal data corrected without undue delay.

Right to erasure (Article 17): the right to request deletion of personal data where the data is no longer necessary, consent has been withdrawn, or processing is unlawful, subject to legal retention obligations.

Right to restriction of processing (Article 18): the right to request that processing be restricted in certain circumstances.

Right to data portability (Article 20): the right to receive personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.

Right to object (Article 21): the right to object to processing based on legitimate interests or for direct marketing purposes.

Right to withdraw consent: where processing is based on consent, the right to withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

8.2 To exercise any of the above rights, data subjects may submit a written request to info@deemthebrand.com. Deem will respond within thirty (30) calendar days. Where a request is complex or numerous, this period may be extended by a further two months, of which the data subject will be notified.

Article 9 — Security

9.1 Deem implements appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include SSL/TLS encryption of the Website, access controls, and secure data processing agreements with all third-party processors.

9.2 In the event of a personal data breach that is likely to result in a high risk to the rights and freedoms of natural persons, Deem will notify affected data subjects without undue delay and will report the breach to the Autoriteit Persoonsgegevens within 72 hours of becoming aware of it, in accordance with Article 33 GDPR.

Cookie Policy

Article 1 — What Are Cookies

Cookies are small text files placed on a user's device by a website. They serve various functions including enabling core website functionality, remembering user preferences, and collecting analytical data. Deem uses cookies in accordance with the Dutch Telecommunications Act (Telecommunicatiewet) and GDPR.

Article 2 — Categories of Cookies Used

2.1 Strictly necessary cookies These cookies are essential for the Website to function and cannot be disabled. They include session management, shopping cart functionality, security tokens, and fraud prevention mechanisms. No consent is required for these cookies as they are technically necessary for the provision of the service requested by the user.

2.2 Functional cookies These cookies enable enhanced functionality such as remembering language preferences or login status. Disabling these cookies may affect Website functionality.

2.3 Analytical cookies These cookies collect anonymised or pseudonymised data about how visitors interact with the Website, including pages visited, time spent, and navigation paths. This data is used solely to improve the Website and is not used to identify individual users.

2.4 Marketing and tracking cookies These cookies track browsing behaviour across websites to enable targeted advertising. They are placed by third-party platforms including Meta (Facebook/Instagram) and Google. These cookies are only placed where the user has given explicit prior consent.

Article 3 — Consent

3.1 Upon first visiting the Website, users will be presented with a cookie consent banner. Strictly necessary cookies are placed without consent. All other cookies require explicit opt-in consent.

3.2 Users may withdraw or amend their cookie preferences at any time by accessing the cookie settings tool. 

3.3 Withdrawal of consent does not affect the lawfulness of processing based on consent prior to its withdrawal.

Article 4 — Third-Party Cookies

4.1 Deem's Website may include cookies or tracking pixels from third-party services. These third parties operate under their own privacy policies. Deem is not responsible for the privacy practices of third parties.

Shipping Policy

Please refer to Article 6 of the Terms and Conditions of Sale for the full legal provisions governing production, fulfilment, delivery, risk, and title. The following is provided as a practical summary for Customer reference.

Production time: Estimated delivery times may vary depending on the region and are provided as approximate timeframes only. While we make every reasonable effort to ensure timely delivery, actual delivery times may be affected by a variety of factors, including but not limited to:

  • The specific product(s) ordered;

  • The production or print location;

  • The destination country or region;

  • The size and volume of the order;

  • The status and capacity of our fulfilment and shipping network;

  • The shipping method selected at checkout; and

  • Customs clearance procedures or other unforeseen circumstances beyond our reasonable control.

Customers can monitor the status of their order and access the latest estimated delivery information using the tracking details provided after dispatch.

Nothing in this clause affects the consumer's statutory rights under applicable law, including any rights relating to delayed delivery.

Shipping costs are calculated at checkout based on delivery destination and paid by the customer.

Import duties and taxes for deliveries outside the European Union are the sole responsibility of the Customer and are not included in the purchase price.

Tracking information will be provided by email upon dispatch.

Incorrect addresses: Deem accepts no liability for non-delivery arising from an incorrect or incomplete address provided by the Customer.

Return and Refund Policy

Please refer to Articles 7, 8, and 9 of the Terms and Conditions of Sale for the full legal provisions governing returns, defective goods, Consumer withdrawal rights, and cancellations. The following is provided as a practical summary for Customer reference.

Defective or damaged items: If your item arrives damaged, misprinted, or defective, contact us at info@deemthebrand.com within 14 days of receipt with your order number and photographic evidence. We will arrange a free replacement or issue a full refund.

Wrong item received: Contact us within 14 days with your order number and a photograph. We will dispatch the correct item immediately.

Return shipping costs: Where a return is accepted, the cost of return shipping shall be borne by the Customer. Refunds will be processed to the original payment method after return or cancellation request is placed. 

Consumer rights: Nothing in this policy excludes or limits any statutory rights to which you are entitled as a Consumer under Dutch or EU law.