About Us – Deem The Brand

EUR

About Us

Perfectly imperfect essentials for people who think, feel, and live softly but boldly.

Deem The Brand | Amsterdam 2026

Some brands have a big founding myth. A garage, a breakthrough moment, a genius idea that changed everything.

Ours is simpler than that.

We just wanted to wear something that felt effortless and right, and we kept not finding it. So we created Deem based in Amsterdam.

We design for the ones who care but never try too hard. People who move through the world with quiet confidence, who think, feel, and live softly but boldly. Our pieces are unisex, intentional, and carry a touch of irony and aesthetic calm that we think is pretty hard to find in a T-shirt.

No seasonal collections, no chasing trends. Just essentials with a playful mind and an effortless heart, dropped when they're ready, worn however you like.

Deem is for anyone who dresses with intention but without overthinking it. Simple as that.

Thanks for being here, we hope you find something that fits you effortlessly, just the way you are.

Team Deem 🖤

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Frequently asked questions

Customers are responsible for arranging and paying for return shipping costs when exercising their right of withdrawal.

We recommend using a tracked shipping service and keeping proof of postage until your refund has been processed.

Yes. If you are a consumer residing in the European Union, you have the right to withdraw from your purchase within 14 days of receiving your order.

Yes. If you are a consumer residing in the European Union, you have the right to withdraw from your purchase within 14 days of receiving your order.

If you exercise your right of withdrawal, you must return the product to us within 14 days after notifying us of your decision to withdraw. Unless the item is defective or incorrect, you are responsible for the cost of returning the product.

To exercise your right of withdrawal, simply notify us within 14 days of receiving your order by emailing info@deemthebrand.com or by using our Withdrawal Form. You do not have to provide a reason for your decision.

We're sorry to hear that, that's not the Deem standard. Email us at info@deemthebrand.com within 14 days of receiving your order, include your order number and a clear photo of the issue. Once we have reviewed the information, we will provide an appropriate solution, such as a replacement or a full refund, at no additional cost to you.

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.

If you wish to exercise your statutory right of withdrawal, you may notify us within 14 days of receiving your order by:

mailing a clear statement to info@deemthebrand.com,

or

using our Model Withdrawal Form (optional).

Download our Model Withdrawal Form (PDF)

After notifying us, we will provide you with the return instructions and return address. Unless the item is defective, damaged, or incorrect, you are responsible for the direct cost of returning the product(s).

Unless the product is defective, damaged, or incorrect, you are responsible for the direct cost of returning the product(s).

We recommend using a tracked shipping service, as you remain responsible for the goods until they have been received by us.

Please contact us at info@deemthebrand.com within 14 days of receiving your order and let us know that you wish to return your item. We will provide you with the return instructions and return address.

After notifying us of your decision to withdraw from the purchase, you have 14 days to return the item.

Once we have received and inspected the returned item, we will process your refund. Refunds are issued to the original payment method used for the purchase.

Please contact us as soon as possible with your order number and photos of the item received. We will investigate the issue and provide an appropriate resolution.

Each product page has a detailed size guide with measurements in centimetres. When in doubt, size up, our products tend to have a relaxed fit. Still unsure? Drop us a message at info@deemthebrand.com and we'll help.

We work with production hubs across Europe. Your order is printed as close to your location as possible, which means faster delivery and a smaller carbon footprint.